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Leadership in the management of technology and innovation in business.
Welcome. EMTM InSITE is for prospective and current students, sponsors, alumni and others interested
in Penn's Executive Master’s in Technology Management (EMTM). In each issue, we cover timely admissions information, program
highlights and personal perspectives from EMTM students, alumni and faculty. We appreciate your interest and welcome your
feedback and suggestions.
Message from the Director
Glad you’re still with us as we continue the celebration of our 20th anniversary! This issue is rushing in at a fast and furious
pace with an article on speed networking; an illuminating — and somewhat lunatic — keynote talk by Guy Kawasaki on technology
and social behavior from May’s 20th anniversary symposium; an examination into the upsides and downsides of social networking; and
a glimpse at this year’s incoming class. Plus, we’ll take a look back at some EMTM alumni and find out how they came to the
program and got where they are. >>more
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Opportunity and Risk in the Age of Social Networks
In a thought-provoking panel held at the symposium, panelists examined many of the top social networking sites (MySpace, Facebook,
Twitter) and talked about how companies are increasingly using social media to engage customers. “No industry is absolved
from the impact of emerging media and technologies,” said Steven Ennen, managing director of the Wharton Interactive Media Initiative.
“There is a lot in play in the online ecosystem... An understanding of the intricacies and
possibilities is critical.”
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Insights from an Irreverent Innovator
The intersection between technology and social science has never been so funny — or informative, pointed and innovative. Silicon Valley
venture capitalist and columnist for Entrepreneur Magazine Guy Kawasaki gave the keynote speech at EMTM’s 20th anniversary symposium on
May 22. By turns serious and seriously silly, Kawasaki discussed, among many other things, the utility of Twitter and the
recession’s hidden values for entrepreneurs. Read on to see his “top ten (plus one)” tips on innovation... and hold on to your hats!
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Memorable Connections... Fast
Got six minutes? Make a connection. Then move on... A combination of the
quick-connection cocktail party and speed dating, speed networking offers participants the opportunity to have a meaningful
interaction. Rob Weber — EMTM lecturer and senior fellow at the Jerome Fisher
Program — whose specially designed matchmaking software, aided by a questionnaire, aligned people by interests and area of expertise.
How did it go? Read on to find out!
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A Most Impressive Group Gets Oriented
“EMTM’s newest class is the largest, most highly credentialed incoming class we’ve had since I have been director, and
we kept them energized with a creative and diverse program of activities,” said Dr. Dwight Jaggard. That August program included
a Speed Networking event, the Teamwork and Leadership and Introduction to Case Studies classes, and the Emerging Technologies
Seminar (ETS). Get-togethers over lunch, dinner and late-night drinks followed, as did opportunities
to meet with alumni and faculty.
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EMTM Profiles: Navigating between
the Worlds of Technology and Business
Read the stories of six graduates of the EMTM program who propelled themselves into more senior and wide ranging positions — expanding
their opportunities while making an impact on their businesses. In the words of an alumna, “It’s not so much about where you are
from... but where you are going — and where you want to go.”
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