EMTM Presents:

"Opportunity Engineering: 21st Century Project Management"

Alex van Putten, MBA
Lecturer, the Wharton School
Managing Director, Cameron & Associates LLC

Tuesday, December 8, 2009
6:30-8:30 pm
Boston Marriott Cambridge
Two Cambridge Center
50 Broadway
Cambridge, MA 02142

EMTM Prof. Alex van Putten offers insights into one of the applications of Real Options Analysis. Alex is one of the faculty who teach in the EMTM core course, The Management of Technological Innovation.

Opportunity Engineering (“OE”) provides the process whereby managers can effectively drive top line growth through deliberate innovation. OE is a mindset as much as it is a process that leads managers away from “Go/No Go” decision making towards a more fluid style when dealing with uncertain business investments that in turn leads to an agile corporate culture. Research has shown that there is no relationship between top line growth and R&D spending, and this is because the culture in most companies is not conducive to bringing new products and services to the market. OE is a straightforward tool that creates the cultural change needed to really innovate by bringing project management into the 21st century.

Alexander van Putten is an affiliated faculty member at the Wharton School, University of Pennsylvania, where he lectures on entrepreneurial management. Currently he is a managing director of Cameron & Associates LLC, which consults globally on issues relating to strategy and innovation. Clients include Boeing, ATT, AMP and SCG, among others. Prior to teaching, Alex was a general partner in a successful arbitrage firm, and senior vice president of Chrysler Capital Realty where he was responsible for the company’s national real estate investments. He is published in the Harvard Business Review and the author of Unlocking Opportunities for Growth.

EMTM Presents is for anyone interested in trends and issues at the intersection of technology and business. The evening includes the opportunity to meet and talk with EMTM faculty, students and alumni at an informal reception that precedes the lecture and Q&A.

We welcome your interest, and invite you to learn more about the Executive Master's in Technology Management program.

Leadership in the management of technology and innovation in business.

Executive Master's in Technology Management (EMTM)
An MSE offered by Penn Engineering
Co-sponsored by the Wharton School
University of Pennsylvania